1. Introduction
Welcome to Purely Black ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service"). By using Purely Black, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect information you provide directly, including your name, email address, date of birth, gender, photos, bio, preferences, and messages. We also collect device information (device type, operating system, unique identifiers), location data (with your permission), usage data (swipes, matches, interactions), and verification data including facial recognition scans used solely for identity verification.
3. Account Verification
To maintain a trusted community, we require profile verification. Verification may include photo submission and secure facial recognition technology. Verification data is processed securely, stored with encryption, and used only to confirm your identity. We do not share raw biometric data with third parties for marketing purposes.
4. Messaging and Call Privacy
Messages, voice notes, and video/audio calls between users are transmitted through encrypted channels. We do not sell or share the content of your private conversations with advertisers. We may retain message metadata (timestamps, participants) for safety, fraud prevention, and legal compliance. You are responsible for what you share in conversations.
5. User Safety
We use automated and human review systems to detect harmful behavior, spam, and policy violations. You may report or block users at any time. We cooperate with law enforcement when required by law. Safety-related data may be retained longer than other data to protect our community.
6. Cookies and Tracking
Our website uses cookies and similar technologies to improve functionality, analyze traffic, and remember preferences. You can control cookies through your browser settings. Our mobile app may use analytics SDKs to understand app performance and user experience. We do not use cookies to track you across unrelated third-party websites for advertising without consent.
7. Third-Party Services
We work with trusted service providers for hosting, analytics, payment processing, customer support, and verification. These providers access data only as needed to perform services on our behalf and are contractually obligated to protect your information. We may link to third-party sites; their privacy practices are governed by their own policies.
8. Data Protection
We implement industry-standard security measures including encryption in transit and at rest, access controls, and regular security assessments. No method of transmission over the Internet is 100% secure; we cannot guarantee absolute security but continuously work to protect your data.
9. Your Rights
Depending on your location, you may have rights to access, correct, delete, or port your personal data, and to object to or restrict certain processing. California residents may have additional rights under the CCPA. EU/UK residents may have rights under GDPR. To exercise your rights, contact us at the email below.
10. Account Deletion
You may delete your account at any time through the app settings or by contacting support. Upon deletion, we will remove or anonymize your profile and personal data within 30 days, except where retention is required by law or for legitimate safety and fraud-prevention purposes.
11. Children's Privacy
Purely Black is intended for users 18 years of age and older. We do not knowingly collect information from anyone under 18. If we learn that a minor has provided personal data, we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes via the app or email. Your continued use of the Service after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at:
Purely Black Support
support@purelyblackdating.com